Not necessarily. We always seek out the best match with your needs (in terms of experience, sector, expertise). Even if the consultant that work on your market study is not familiar with your industry, his/her business experience will enable him/her to provide the information you need.
We insist on our consultants’ experience and seniority. It is this experience enriched by the acculturation process they have been living in their new home country that will enable them to really identify specific drivers and difficulties in this new market.
All our consultants have worked in business, most of them in marketing and project management functions.